{"id":1054,"date":"2021-08-24T14:36:56","date_gmt":"2021-08-24T14:36:56","guid":{"rendered":"https:\/\/www.smartystudio.co.uk\/blog\/?p=1054"},"modified":"2021-12-26T06:54:58","modified_gmt":"2021-12-26T06:54:58","slug":"8-quick-ways-to-improve-your-seo-ranking","status":"publish","type":"post","link":"https:\/\/www.smartystudio.co.uk\/blog\/8-quick-ways-to-improve-your-seo-ranking\/","title":{"rendered":"8 Quick Ways to Improve Your SEO Ranking"},"content":{"rendered":"\n<p>If you run an online business, there is always one lingering question in your mind:<\/p>\n\n\n\n<p>How can I get more web traffic for free?<\/p>\n\n\n\n<p>If your answer is relying on your website showing on Google or any other search engine, then you will need to improve your SEO ranking.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/99firms.com\/blog\/search-engine-statistics\/#gref\">93% of all web traffic<\/a> comes through search engines, you will need to improve your SEO ranking to draw traffic. If you are looking at other ways to draw traffic, read our blog on <a href=\"https:\/\/www.smartystudio.co.uk\/blog\/12-effective-ways-to-draw-traffic-to-your-website\/\">\u201912 effective ways to draw traffic to your website\u2019.<\/a><\/p>\n\n\n\n<p>This blog will look at 8 quick ways you can improve your SEO ranking.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">Introduction<\/span><\/a><\/h2>\n\n\n\n<p>If you are relying on customers to find you through a Search Engine query, search engine optimisation (SEO) needs to be at the top of your priority list. This blog will focus on how to improve your SEO in 2021 and rank higher on Google and other search engines.<\/p>\n\n\n\n<p>In today\u2019s digital world, organisations need a way to analyse and interpret their visitor data and SEO efforts to be competitive. By making small adjustments to your website and content, you can significantly improve your SEO ranking and drawing web traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">1)&nbsp;&nbsp;&nbsp; Publish Quality Content<\/span><\/a><\/h2>\n\n\n\n<p>If you have not edited your website since when you first created it, your SEO ranking is unlikely to be any good.<\/p>\n\n\n\n<p>To increase your website\u2019s popularity and <a href=\"https:\/\/www.smartystudio.co.uk\/blog\/12-effective-ways-to-draw-traffic-to-your-website\/\"><strong>draw web traffic<\/strong><\/a><strong>, <\/strong>you will need to post <strong>engaging content<\/strong>, encouraging visitors to return. The content on your website needs to be high-quality, relevant, and appealing. If your content does this, it will increase the <a href=\"https:\/\/www.semrush.com\/blog\/dwell-time\/\"><strong>dwell time<\/strong><\/a> of your visitors.<\/p>\n\n\n\n<p>Google uses this metric to calculate the SEO ranking by looking at the average session duration which can be viewed on the Google Analytics page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">2)&nbsp;&nbsp;&nbsp; Use Site Links<\/span><\/a><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"319\" src=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture1-4.png\" alt=\"Site links can increase your visibility on search results and improve your SEO ranking..\" class=\"wp-image-1088\" srcset=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture1-4.png 758w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture1-4-300x126.png 300w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture1-4-600x253.png 600w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/><\/figure>\n\n\n\n<p>By using Site Links under your website, you can significantly improve your SEO score. Site Links are made by improving the structure and organisation of your website which Google\u2019s algorithm automatically recognises.<\/p>\n\n\n\n<p>Having site links increases your visibility on the search engine results and improves your click rate. It provides a more complete experience as users can access different sections of the website instantly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">3)&nbsp;&nbsp;&nbsp; Learn from Analytics<\/span><\/a><\/h2>\n\n\n\n<p>By tracking your website\u2019s performance, using <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics <\/a>and <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Search Console<\/a>, you can understand what content your audience enjoys. You can create more content with their preferences in mind.<\/p>\n\n\n\n<p>There are a few key metrics that you should focus on and try to address:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Time spent on page<\/strong> \u2013 Looking at how long your visitors spend on each page will provide valuable insight into their likes and dislikes.<\/li><li><strong>Source of Traffic<\/strong> \u2013 Analytics can provide an insight into where your visitors are coming from.<\/li><li><strong>Bounce rate<\/strong> \u2013 The bounce rate indicates how many visitors leave a website after visiting one page. A high bounce rate on a page may be indicative of a problem.<\/li><li><strong>Devices used by visitors <\/strong>\u2013 Analytics can provide detailed statistics on what devices your visitors are using to visit your website and trends. With this information, you can tailor your web layout.<\/li><\/ul>\n\n\n\n<p>The main goal of SEO is to draw more views from organic searches. One of the easiest ways to do that is by improving the SEO rankings of the most visited pages.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Google_Analytics_new_reporting.gif\" alt=\"Google Analytics can be used to improve your SEO ranking\" class=\"wp-image-1091\" width=\"748\" height=\"396\" \/><figcaption>Google Analytics can be used to boost your SEO rankings. <\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">4)&nbsp;&nbsp;&nbsp; Improve website loading speed<\/span><\/a><\/h2>\n\n\n\n<p>How quickly your website loads directly affects your ranking on Google. Websites on the first page usually load <strong>20% faster<\/strong> than the websites on the tenth page. Google uses <a href=\"https:\/\/developers.google.com\/web\/updates\/2018\/07\/search-ads-speed\">PageSpeed Insights<\/a> to provide a score that contributes to your overall SEO ranking.<\/p>\n\n\n\n<p>Having a slow website can adversely impact your SEO ranking. <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\">According to a report<\/a>, the <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\">bounce rate<\/a> increases to 38% if a page does not load in five seconds. Even worse, users are unlikely to visit the website again, so websites need to have a fast website from the start.<\/p>\n\n\n\n<p>You can improve your SEO ranking by reducing your website loading speed in a few easy steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Compress Images<\/strong> &#8211; Firstly, you should look to <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/speed-wordpress-save-images-optimized-web\/#:~:text=TinyPNG%20is%20a%20free%20web,give%20you%20the%20download%20link.\">compress your images<\/a> (without noticeably reducing image quality). This will significantly reduce the data your website will need to load, improving your loading speed.<\/li><li><strong>Move to a new host<\/strong> \u2013 By changing hosts and moving your website to another provider you can improve your speeds. Some hosting services are significantly slower than others.<\/li><li><strong>Delete third-party scripts<\/strong> &#8211;&nbsp; you can reduce your website loading time by deleting unnecessary third-party scripts and <a href=\"https:\/\/erudite.agency\/insights\/reduce-the-impact-of-3rd-party-scripts\/\">reducing their impact<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">5)&nbsp;&nbsp;&nbsp; Optimise Images<\/span><\/a><\/h2>\n\n\n\n<p>As mentioned above, images need to be compressed, without minimal loss of quality, to reduce the website loading times.<\/p>\n\n\n\n<p>In addition to this, you will also need to make sure images are optimised properly if you want these images to improve your SEO ranking. To maximise the effectiveness of your images, you can add keywords and text to the captions, file names or alt text.<\/p>\n\n\n\n<p>For instance, suppose you have a website selling running equipment and attire. You may have an image of trainers named \u2018running trainer 2\u2019. Instead, you could change the alt text or image name to include a key phrase like \u2018best running shoes\u2019 or \u2018best trainers for running\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"271\" src=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture2.png\" alt=\"\" class=\"wp-image-1090\" srcset=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture2.png 336w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/Picture2-300x242.png 300w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><figcaption> Alt text can be used to boost your SEO ranking. <\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">6)&nbsp;&nbsp;&nbsp; Blogging<\/span><\/a><\/h2>\n\n\n\n<p>Blogging is excellent for businesses. Well written blogs can quickly improve your SEO ranking. If you can establish a group of regular readers, you can attract lots of traffic to your website frequently.<\/p>\n\n\n\n<p>As mentioned in the first method, relevant content is an amazing way to encourage users to keep revisiting your website. Elements such as inbound and outbound links as well as focus keywords can easily be incorporated into blog posts which can help improve your SEO ranking.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-1024x683.jpg\" alt=\"improve your SEO ranking with blogs\" class=\"wp-image-1089\" width=\"761\" height=\"507\" srcset=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-1024x683.jpg 1024w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-300x200.jpg 300w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-768x512.jpg 768w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-1536x1024.jpg 1536w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-2048x1365.jpg 2048w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-390x260.jpg 390w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-285x190.jpg 285w, https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/fikret-tozak-rfNLa1HL7eY-unsplash-600x400.jpg 600w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><figcaption> WordPress is a useful for writing blogs. <\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">7)&nbsp;&nbsp;&nbsp; Internal, Outbound and Inbound Links<\/span><\/a><\/h2>\n\n\n\n<p>There are <a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/why-links-important-seo\/\">different types of links<\/a> you can use, Internal, Inbound or Outbound. You should use plenty of each to improve your SEO ranking.<\/p>\n\n\n\n<p>Outbound links can be used to back up facts on your website. You can make claims on your website, but it is important to back them up with links to trustworthy and reliable sources.<\/p>\n\n\n\n<p>Inbound links are the most effective method of improving SEO. They rely on other websites, from a different domain name, to link your website. If a more popular website uses your website as an inbound link, then it is likely to boost your SEO ranking.<\/p>\n\n\n\n<p>Internal links are links on a website that direct the user to another part of the same website. This can also help improve the dwell time on your website, improving your SEO ranking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">8)&nbsp;&nbsp;&nbsp; Meta Descriptions<\/span><\/a><\/h2>\n\n\n\n<p>Your meta descriptions and URL are key factors in helping Google understand what your content is about. <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/good-titles-snippets#meta-descriptions\">Meta descriptions<\/a> are a tag in HTML providing a very brief summary of the webpage and they sometimes appear under the link in search results.<\/p>\n\n\n\n<p>A meta description should read well, employ the keywords that the page is targeting, but also create a compelling description that a searcher will want to click.<\/p>\n\n\n\n<p>Ideally, you should also differentiate the descriptions for each webpage. Similar descriptions on every page of a website are not helpful to users when multiple pages from the same website appear in search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><span class=\"has-inline-color has-blogar-dark-light-color\">Summary<\/span><\/a><\/h2>\n\n\n\n<p>Improving your SEO ranking is a time-consuming yet worthwhile process. Since online content is being created every second, search engines work endlessly to rank the billions of websites.<\/p>\n\n\n\n<p>All the methods above have the potential to significantly boost your rankings in search engine results. You will need to have a <strong>long-term SEO strategy<\/strong>, combining some of these methods.<\/p>\n\n\n\n<p>Using tools to analyse key factors that impact SEO rankings, such as loading speed, keywords, meta tags, linking, and optimisation, you can improve your SEO ranking and appear higher on Google search results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run an online business, there is always one lingering question in your mind: How can I get more web traffic for free? If your answer is relying on your website showing on Google or any other search engine, then you will need to improve your SEO ranking. As 93% of all web traffic [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[114,115],"class_list":["post-1054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-seo","tag-seo-ranking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Quick Ways to Improve Your SEO Ranking - Smarty Studio Blog<\/title>\n<meta name=\"description\" content=\"If you are relying on visitors seeing your website on Google or any other search engine, then you will need to improve your SEO ranking. 8 quick ways you can improve your SEO ranking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartystudio.co.uk\/blog\/8-quick-ways-to-improve-your-seo-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Quick Ways to Improve Your SEO Ranking - Smarty Studio Blog\" \/>\n<meta property=\"og:description\" content=\"If you are relying on visitors seeing your website on Google or any other search engine, then you will need to improve your SEO ranking. 8 quick ways you can improve your SEO ranking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartystudio.co.uk\/blog\/8-quick-ways-to-improve-your-seo-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"Smarty Studio Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-24T14:36:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-26T06:54:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salmaan Mian\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartystudio.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.smartystudio.co.uk\/blog\/\",\"name\":\"Smarty Studio Blog\",\"description\":\"Smarty Studio | Web development | App development | White Label CRM | Cafe Online | Smarty Booking | Web development solutions in UK\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartystudio.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.smartystudio.co.uk\/blog\/8-quick-ways-to-improve-your-seo-ranking\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/www.smartystudio.co.uk\/blog\/wp-content\/uploads\/2021\/08\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-scaled.jpg\",\"width\":2560,\"height\":1562},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartystudio.co.uk\/blog\/8-quick-ways-to-improve-your-seo-ranking\/#webpage\",\"url\":\"https:\/\/www.smartystudio.co.uk\/blog\/8-quick-ways-to-improve-your-seo-ranking\/\",\"name\":\"8 Quick Ways to Improve Your SEO Ranking - 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