{"id":1029,"date":"2021-08-11T14:41:12","date_gmt":"2021-08-11T14:41:12","guid":{"rendered":"https:\/\/www.smartystudio.co.uk\/blog\/?p=1029"},"modified":"2022-01-26T13:51:26","modified_gmt":"2022-01-26T13:51:26","slug":"6-key-elements-of-the-best-website-designs-in-2021","status":"publish","type":"post","link":"https:\/\/www.smartystudio.co.uk\/blog\/6-key-elements-of-the-best-website-designs-in-2021\/","title":{"rendered":"6 key elements of the best website designs in 2021"},"content":{"rendered":"\n
  1. User-Friendly Interface<\/strong><\/li>
  2. Product Categories<\/strong><\/li>
  3. Company Information<\/strong><\/li>
  4. API Integration<\/strong><\/li>
  5. Secure, Fast and Reliable Hosting<\/strong><\/li>
  6. Mobile-Friendly Design<\/strong><\/li><\/ol>\n\n\n\n

    For many of us, using websites <\/a>has become an integral part of our shopping, entertainment and working experience. This highlights how essential it is for all businesses to have the best website design<\/a>.<\/p>\n\n\n\n


    Whether you are a restaurant or a new     eCommerce business<\/a><\/strong> owner, creating an aesthetically pleasing and easy-to-use website is ever so important to be successful.<\/p>\n\n\n\n


    Let\u2019s see how to create the best web designs.<\/p>\n\n\n\n\n\n

    Introduction<\/h2>\n\n\n\n

    The best website designs<\/a><\/strong> often share a few key details. Website design is an intricate subject as designers and developers have to consider both, a pleasing visual appearance (aesthetics) and a robust functional design (ergonomics). With so many elements needed to be considered, the process of designing the best website design<\/a><\/strong> can be tricky. This blog will help simplify the task and show the key elements of website design<\/a>.
    Firstly, it is important to look at elements such as user flows and website structure then work down to the individual web pages. It is also essential to cover other critical aspects of design, such as mobile     web design<\/a> and testing. Website briefs should also be created if the business is designing its website as it will allow for improvements and provide a step-by-step plan to follow.<\/p>\n\n\n\n

    1. User Friendly Interface<\/h3>\n\n\n\n

    The best website designs<\/a><\/strong> usually include an aesthetically pleasing and user-friendly homepage. Software as a Service or SaaS companies should generally include a sign-up link at the front of the website to maximise customer sign-ups. Other websites should also look to utilise the homepage of a website to maximise customer engagement as it is the link visitors view the most often.<\/p>\n\n\n\n

    2. Product Categories<\/h3>\n\n\n\n

    If the website is for an e-commerce business<\/a><\/strong> or a new restaurant business<\/a>, it is important to describe product categories and variations, list the payment and checkout methods available, shipping and return terms and costs, tracking, discount codes, any loyalty points etc. This will improve the user experience of the website and is vital in growing the brand of the business.<\/p>\n\n\n\n

    3. Company Information<\/h3>\n\n\n\n

    Some new website designs<\/a> often ignore company information, the best website designs<\/a><\/strong> should include these sections. Therefore, visitors should know information about the business regardless of whether it is an eCommerce<\/a><\/strong>, NGO, or information website. Information about the company history, brand, services, and contact details will all help visitors understand what the website is about. A summary of the services or products that are provided and descriptions of the very origins, values, and company mission.<\/p>\n\n\n\n

    4. API Integration<\/h3>\n\n\n\n

    API Integration<\/a> is also very important in the design of a website. The website will need to integrate with any external API sources to provide an optimal user experience. An example of a commonly used external API source is using Google Maps in the location section of the website. The location of the business and address will be shown using Google Maps within a company\u2019s website using API integration. Google search console is another external API that businesses can use within their websites to make search indexing easier. Mobile applications and websites can both use API integration.<\/p>\n\n\n\n

    5. Secure, Fast and Reliable Hosting<\/h3>\n\n\n\n

    Any modern hosting setup should be secure, offer frequent backups, and most importantly provide a website that is fast and reliable. Although sometimes a timescale might not be of significance to businesses, the project can take some time while it is perfected. On the other hand, for some businesses, there might be a critical deadline to meet. It is important to measure the success of the website and track Key Performance Indicators. These figures will show how many visitors visit the page, click on links and time spent on each page and other statistics.<\/p>\n\n\n\n

    6. Mobile-Friendly Design<\/h3>\n\n\n\n

    Websites in 2021 must be mobile-friendly. Many users are starting to use websites on their phones, tablets, and computers therefore it is crucial to design for all of these devices. If websites do not have appropriately design versions, the user experience will deteriorate, and fewer users will visit the website. Having a web design made for mobiles and computers will allow for a consistent experience for all users, useable on the go and at home. Businesses that only develop for one type of device will have a much higher b<\/a>ounce ra<\/a>te<\/a> and struggle to keep users on the website.<\/p>\n\n\n\n

    \"Best
    Web designs should work on Mobiles and Computers<\/figcaption><\/figure>\n\n\n\n

    Key elements of a good web design<\/h2>\n\n\n\n